Terms of Sale & Website Use

1. Who we are

keyforrest.co.uk is owned and operated by ESEO SERVICES LTD, a private limited company registered in England and Wales under company number 13675404, whose registered office is at 2 Frederick Street, Kings Cross, London, WC1X 0ND, United Kingdom. We trade under the name KeyForrest.

In these terms, “we”, “us” and “our” mean ESEO SERVICES LTD. “You” and “your” mean the person using our website or placing an order. ESEO SERVICES LTD is the seller of record for every order placed on this website and is the entity named on your invoice.

2. About these terms

These terms apply to your use of our website and to every contract for the sale of products through it. By using the website or placing an order you accept these terms. If you do not accept them, please do not use the website.

We may amend these terms from time to time, for example to reflect changes in law, in the products we sell or in how we operate. The version of these terms that applies to your order is the version published on this page when you placed it. Changes will never retrospectively reduce the rights attaching to an order you have already placed.

These terms are written in English and every contract between us is concluded in English.

3. Definitions

4. Who may buy from us

By placing an order you confirm that you are at least 18 years old and legally capable of entering into a binding contract, and that any information you give us is accurate and complete. Our website is not directed at children and we do not knowingly sell to anyone under 18.

We sell to customers in the United Kingdom and internationally. Some Products carry regional restrictions imposed by the Publisher; where that is the case it is stated on the product page and it is your responsibility to check that a Product can be activated in your country before ordering. Because everything we sell is delivered electronically, nothing is ever posted and no customs, duty or carrier charge can arise on your order.

5. Your account

You can order as a guest or create an account. If you create an account you agree to keep your login details confidential, not to share them, and to tell us promptly if you suspect unauthorised use. You are responsible for activity carried out under your account unless it results from our failure.

We may suspend or close an account that is being used in breach of these terms, that we reasonably believe is being used fraudulently, or that has been inactive for a long period. Where we do so we will tell you and, unless the law prevents it, explain why.

6. What we sell

We are an independent reseller of genuine software licences. When you buy from us:

• you are buying a licence that lets you use software published by a third party, supplied either as a licence key or by assignment to your Publisher account;
• your right to use the software is governed by the Publisher’s licence, which you accept when you activate;
• we are not the publisher or developer of the software, and we are not the author of the Publisher’s licence terms, feature set or update schedule.

We source licences through legitimate supply channels and hold reseller and partner authorisations where the Publisher operates such a programme. We do not knowingly supply keys that have been used, cancelled, obtained through volume licensing in breach of its terms, or otherwise obtained unlawfully. If a key we supplied is later blocked or revoked by the Publisher through no fault of yours, tell us and we will replace it or refund you.

How a licence reaches you

Publishers supply licences in two different ways, and the product page tells you which applies before you buy:

• Licence key. We email you a code, activation code or redemption link, which you enter to activate the software. This is the usual method for products such as Microsoft Windows and Office perpetual licences and most antivirus products.
• Licence assignment. For some publishers — notably Autodesk and Microsoft 365 — no transferable key is issued any longer. Instead we assign the licence or seat directly to your own account with the Publisher, using the email address you give us. The entitlement then appears in your Publisher account and you download and sign in to the software from there.

Where a Product is supplied by assignment you must give us the correct email address for your Publisher account, and you may need to create that account first if you do not already have one. We will tell you what is needed. A licence that has been assigned to an account cannot be reassigned to a different account once the Publisher has processed it.

7. Product information and availability

We take care to describe Products accurately, including the edition, version, language, platform, number of devices or seats, licence duration and any region restriction. Images and screenshots are illustrative and Publishers may change a product’s appearance or feature set without notice to us.

Where a Product page links to the Publisher’s system requirements, those requirements form part of the description. Please check them before you buy, and ask us if you are unsure — pre‑purchase advice is free.

Products are subject to availability. If a Product becomes unavailable after you have placed an order we will contact you and offer a suitable alternative or a full refund.

8. How a contract is formed

Placing an order and paying does not, by itself, create a contract. The steps are:

1. You submit your order through the checkout. This is an offer to buy.
2. We send an order acknowledgement by email. This confirms we have received your order; it is not acceptance.
3. We carry out payment authorisation and any order screening described in section 17.
4. We send you your licence key or download details. At that point the contract between us comes into existence and covers only the Products we have actually supplied.

If we cannot accept your order — for example because the Product is unavailable, we have identified a pricing error, we cannot supply to your location, or the order does not pass our screening checks — we will tell you and refund any payment taken in full. We will not be under any obligation to supply.

9. Price, tax and currency

• All prices are shown in pounds sterling (GBP).
• The price displayed is the total amount you pay. Any VAT that applies to your order is already included in that price and is itemised on your invoice.
• There is no delivery charge on any order, because everything we sell is delivered electronically.
• The total price payable is shown to you at checkout before you commit to the order, with nothing added afterwards.
• If the applicable rate of tax changes, we adjust it for orders placed after the change. Nothing is ever added to an order you have already placed.
• If your card or account is denominated in another currency, your bank or payment provider will apply its own exchange rate and may charge a conversion or international fee. Those charges are set by them, not by us.

10. Payment

We accept the payment methods listed on our Payment Policy page. Payment is taken when you place your order. Where an order is not accepted, the payment is refunded or the authorisation released in full.

We do not receive or store your full card details. Card payments are processed by regulated payment providers over an encrypted connection. Full detail is in our Payment Policy.

Where you pay by bank transfer, your order is held until cleared funds are received. If cleared funds do not arrive within 7 days we may cancel the order.

11. Delivery

Digital Products are delivered electronically, normally within 1 to 60 minutes of payment clearing and in any event within 24 hours unless we tell you otherwise. Where a Product is supplied as a licence key, delivery is complete when we send the key to the email address given at checkout. Where a Product is supplied by licence assignment, delivery is complete when the Publisher has assigned the licence to your Publisher account and we have emailed you confirmation. Full detail is in our Shipping & Delivery Policy.

Please make sure the email address you give us is correct, and that for an assigned licence it is the address of the Publisher account you want the licence on. If a key is sent to an incorrect address you supplied, tell us and we will re‑send it free of charge. If a licence has been assigned to the wrong account, tell us immediately: we can usually correct it if the Publisher has not yet processed the assignment, but once it has been accepted by another account it may not be possible to reclaim it.

12. Licence terms and activation

Your use of the software is governed by the Publisher’s licence. By activating a key, or by accepting a licence assigned to your Publisher account, you accept those terms directly with the Publisher. Where a Product is supplied by assignment you will also need to hold, or create, an account with the Publisher and to comply with that account’s terms of service. In particular you agree that you will not:

• resell, sublicense, rent, lend or transfer a licence key except where the Publisher’s licence expressly permits it;
• use a licence on more devices, users or seats than the licence allows;
• attempt to circumvent activation, licensing or copy protection;
• use a licence obtained at an educational, non‑profit, trial or other restricted price if you do not qualify for it.

A licence key is single use. Once it has been revealed to you it cannot be recalled or returned to stock. Keep your key secure: if you publish or share it and it is redeemed by someone else, we cannot replace it.

An assigned licence is tied to the Publisher account it was allocated to. Once the Publisher has processed the assignment it cannot be moved to another account, returned to stock or resold, and the seat is consumed from our allocation whether or not you go on to use it.

13. Cancellation, returns and refunds

Your cancellation and refund rights are set out in full in our Returns, Cancellations & Refunds Policy, which forms part of these terms. In summary:

• You may cancel free of charge at any time before your key is issued and receive a full refund.
• Because you expressly ask us to begin supply immediately and acknowledge the consequence, the statutory 14‑day cancellation right for digital content ends once your key has been issued. This reflects regulation 37 of the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.
• If a key is faulty, invalid, undelivered, or not as described, tell us within 7 days of delivery and we will replace it free of charge or refund you in full.
• Your rights under the Consumer Rights Act 2015 are not limited by that 7‑day period.

14. Subscriptions and renewals

Some Products are sold on a recurring subscription. Where they are, the checkout tells you the renewal price, the billing frequency and the date of the first renewal before you pay.

• Subscriptions renew automatically at the stated interval until cancelled, and payment is taken from your saved payment method on each renewal date.
• We send you a reminder by email before each renewal payment is taken.
• You may cancel at any time from My Account → Subscriptions or by emailing us. Cancellation stops future payments and takes effect at the end of the period you have already paid for.
• We will give you at least 30 days’ notice by email of any increase in a subscription price, and you may cancel before it takes effect.
• If a renewal is taken after you cancelled, or taken in error, we refund it in full.

15. Business customers

If you are buying in the course of a business, the consumer‑specific provisions of these terms (including the statutory cancellation right and the Consumer Rights Act remedies) do not apply to you. In that case:

• you confirm you have authority to bind the business on whose behalf you order;
• our total liability to you in connection with an order is limited to the price paid for that order;
• we are not liable for loss of profit, loss of business, loss of data, business interruption or any indirect or consequential loss;
• these terms constitute the entire agreement between us and you confirm you have not relied on any statement not set out in them.

Nothing in this section limits liability that cannot lawfully be limited.

16. Acceptable use of the website

You may use our website for lawful purposes only. You must not:

• use it in any way that breaches applicable law or regulation, or for any fraudulent purpose;
• attempt to gain unauthorised access to the website, the server it is hosted on, or any connected system;
• introduce malware, or launch a denial‑of‑service or similar attack;
• scrape, harvest, mine or systematically extract content, prices or data, or use automated tools to place orders;
• reproduce, republish or exploit any part of the website commercially without our written consent;
• impersonate any person, or misrepresent your identity or affiliation.

We may report a breach of this section to the relevant authorities and disclose your identity to them. We may withdraw your right to use the website immediately if you breach it.

17. Fraud prevention and order screening

Card fraud in the digital goods sector is common, and screening protects both you and us. Before releasing a key we may carry out automated and manual checks on an order, and may ask you to verify your identity or your ownership of the payment method — for example by confirming a code sent to the billing address or by responding from the email address on the account.

Where we ask for verification we will explain why and keep the request proportionate. If verification is not provided within a reasonable time, or an order fails screening, we may decline the order and refund it in full. Details of the personal data involved and the safeguards that apply, including your right not to be subject to a decision based solely on automated processing, are in our Privacy Policy.

18. Intellectual property

The KeyForrest name and logo, the design and layout of this website, and the text, graphics and other material we have created are owned by or licensed to ESEO SERVICES LTD and protected by copyright, trade mark and other intellectual property laws.

You may view, download and print pages from the website for your own use in connection with an order or a potential order. You must not otherwise copy, modify, distribute or create derivative works from our material without our written permission.

All third‑party trade marks, product names and logos appearing on the website — including those of Microsoft, Adobe, Autodesk, Avast and other Publishers — are the property of their respective owners. They are used to identify the Products we sell. Their use does not imply that we are the publisher, or that any Publisher endorses us beyond any partner or reseller status we hold and state.

19. Reviews and user content

If you submit a review, comment or other content, you grant us a non‑exclusive, royalty‑free licence to use, reproduce and display it in connection with our business. You confirm the content is your own, is accurate, and does not infringe anyone’s rights or breach any law. We may edit or remove content that is unlawful, offensive, misleading or off‑topic, and we do not publish incentivised reviews as though they were unsolicited.

20. Website availability

We aim to keep the website available at all times but we do not guarantee uninterrupted access. We may suspend, withdraw or restrict all or part of the website for business or operational reasons, including maintenance, and will give notice where reasonably practicable.

Our website may contain links to third‑party sites, including Publishers’ own pages. Those links are provided for information only and we have no control over, and accept no responsibility for, the content of those sites.

21. Our liability to you

We do not exclude or limit our liability to you in any way where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, for breach of the terms implied by the Consumer Rights Act 2015, and under section 2(3) of the Consumer Protection Act 1987.

Subject to that:

• If we fail to comply with these terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breach. Loss or damage is foreseeable if it is obvious that it will happen, or if at the time the contract was made both we and you knew it might happen.
• We are not responsible for the performance, features, compatibility, updates or continued availability of software published by a third party. Those are matters between you and the Publisher under the Publisher’s licence.
• We are not liable for loss or damage caused by your failure to meet the Publisher’s stated system requirements, by your failure to keep a licence key secure, or by your use of a Product in breach of the Publisher’s licence.
• If you are a consumer, we are not liable for business losses. If you use a Product for any commercial or business purpose, the limits in section 15 apply.

Where we are liable, our total liability in connection with any order is limited to the greater of the price you paid for that order and £100, except where the law does not permit such a limit.

22. Events outside our control

We are not liable for any failure or delay in performing our obligations caused by an event outside our reasonable control, including a Publisher’s failure to supply, the withdrawal or suspension of a licensing programme, failure of telecommunications or payment networks, cyber attack, industrial action, epidemic, act of government or natural disaster. We will tell you as soon as reasonably possible, and where such an event prevents us supplying a Product you have paid for, we will refund you in full.

23. Privacy and data protection

We process personal data in accordance with our Privacy Policy and our Cookie Policy, which explain what we collect, why, how long we keep it, and the rights you have under UK data protection law. Both form part of these terms.

24. Complaints and disputes

If something goes wrong, please tell us first — most issues are resolved within a working day. Email [email protected] with “Complaint” in the subject line and your order number. We acknowledge complaints within 2 working days and aim to give a final written response within 14 days.

If we cannot resolve matters between us, you retain the right to bring proceedings in the ordinary way. Nothing in these terms requires you to submit to arbitration or to give up any right of action available to you as a consumer. Free, impartial advice is available from the Citizens Advice consumer service on 0808 223 1133 or at citizensadvice.org.uk/consumer.

25. General terms

• Transfer. We may transfer our rights and obligations under a contract to another organisation, and will tell you in writing if we do. It will not affect your rights. You may only transfer your rights or obligations with our written consent.
• Severance. If any provision of these terms is found to be unlawful or unenforceable, the remaining provisions continue in force.
• Waiver. If we delay in enforcing a right, or do not enforce it on one occasion, that does not prevent us enforcing it later.
• Third parties. A contract between us is between you and us. No other person has any right to enforce it.
• Notices. Notices to us should be sent to [email protected]. Notices to you will be sent to the email address on your order.
• Whole agreement. These terms, together with the policies they refer to, form the whole agreement between us in relation to your order.

26. Governing law and jurisdiction

These terms and any contract between us are governed by the law of England and Wales. If you are a consumer resident elsewhere in the United Kingdom, you may bring proceedings in the courts of your home nation, and Scottish and Northern Irish consumers keep the benefit of any mandatory protections of their local law. If you are a consumer resident outside the United Kingdom, you keep the benefit of any mandatory consumer protections of the country where you live.

Subject to the above, the courts of England and Wales have exclusive jurisdiction over any dispute arising out of these terms.

27. Model cancellation form

You do not have to use this form — any clear statement of your decision is enough — but you may find it convenient. Complete and email it to [email protected].

28. How to contact us

We answer emails seven days a week and are happy to give pre‑purchase advice on compatibility, editions and licensing at no charge.